Typically, when people talk about sustainable building practices, environmental sustainablity in hospitality, the talk has been about reducing, reusing, and recycling.
As an aspiring B-corp, our ambitions are higher. We want to go beyond the traditional sustainability practices in the hospitality industry and call it regenerative hospitality.
With our hospitality projects we seek to create positive impacts. It’s not just about reducing harm, but about doing more good and actively contributing to the improvement of the environment and society. In the case of our first project near Glymur it would be planting more frees and protecting the existing and native birch forest by fencing it so roaming sheep stop destroying it. Or fund the improvement of trails leading towards the Glymur waterfall to make them safer. Share knowledge with our guests and visitors about the history and culture of the area. Investing in professionalism of our staff members and providing excellent and affordable housing opportunities to them.
In the end, we aim to prove that running a responsible hospitality operation can have a neglectable negative impact on its environment while adding understanding, respect and support for nature conservation.
Besides the basic importance of good stewardship of our planet’s resources, today’s travelers aren’t just better educated and better-informed, they’re more concerned than ever about adopting responsible practices around their personal journeys.
Travelers understand that their trips can leave significant ecological footprints, and they want to minimize these impacts. The upshot is that these savvy travelers actively seek out experiences and accommodations that are in alignment with their values — especially as they pertain to environmental and sustainability practices.
In today’s digital/global age, generalized “environmental” claims in a hotel’s marketing efforts are no longer enough. Instead, it’s becoming crucial to emphasize how a guest’s choice to stay with you directly contributes to worldwide sustainability practices. This level of transparency not only educates guests but also empowers them to make responsible choices, better aligning their travel experiences with their values.
That’s the other reason why we have high ambitions in proving we are building and operating an environmentally friendly hotel business so we attract these eco-conscious travelers.