Hugarró hotsprings & wellness retreat

Welcome to Hugarró: Where Nature and Well-Being Unite

At Hugarró, we believe nature is not only a source of inspiration but also the foundation of human well-being. By cherishing and preserving it, we can build a sustainable future for all. Our mission is simple: to offer nature-based tourism that honors the Earth while deeply connecting with the heart, ensuring that all guests, including those with mobility challenges, can experience the magic of Iceland comfortably and fully.

We are committed to a vision of sustainability that goes beyond obligation—it’s a way of life. Through our proven 4C framework—Conservation, Community, Culture, and Commerce—we strive to build not only successful businesses but also a brighter future for all.

Our vision is guided by four core principles:

• • Creating spaces where recreation and relaxation thrive in harmony with nature.
  • Ensuring accessibility for everyone—without exception.
  • Promoting local employment and fostering sustainable tourism.
  • Protecting and enhancing the natural beauty of our surroundings

Where Nature Meets Luxury: Our Hvalfjörður Hotel and Retreat
Our first project is set in the breathtaking “whale fjord,” Hvalfjörður, less than an hour’s drive from Reykjavik. Here, we are building something truly special: a 4-star, 32-room hotel, natural hot springs, and 25 round hotel cabins that can rotate with the sun. Spanning 12.1 hectares, this location invites you to experience the magic of Iceland in a way that touches your soul.

Inclusivity and Accessibility: A Core Value
At Hugarró, inclusivity is not an afterthought—it’s a cornerstone of our philosophy. We are committed to ensuring that our hotels, cabins, and hot springs are accessible to all, going well beyond legal requirements. For us, accessibility is as important as every other aspect of our vision.

Sustainability in Every Detail
Our approach to sustainability exceeds conventional standards:

• • Filtered river water is used for cleaning and flushing, minimizing waste.
  • Black and grey water are separated, treated, and reused wherever possible.

Our hot springs employ reheating and chemical-free water treatment, paired with real-time water quality monitoring. This ensures the purest water, the lowest energy consumption, and practices that far surpass local standards.

At Hugarró, we invite you to join a movement that connects well-being, nature, and community. This is more than just a stay—it’s an experience that will resonate with you and the planet.

The Municipality of Hvalfjarðarsveit has agreed to amend the master zoning plan to accommodate our project, while ensuring compliance with all relevant legal and environmental standards in Iceland. We have engaged the consulting firm EFLA to develop the updated master plan and the necessary local zoning plan. Our proposal for the revised master plan was submitted to the municipality on November 15, 2024, and will soon be made available for review by all stakeholders.