Hugarró is about nature-based tourism and well-being. We firmly believe that preserving nature to support human wellness is a sustainable business model.
As such we are committed to driving holistic sustainability. . We strive to excel in the highest sustainable standards via the tried and tested 4C framework: conservation, community, culture, and commerce. We are in it for the long run. Our goal is to establish and operate several hotels in Iceland that support our goals and carry out our mission.
Our strategy is pased on 4 pilars:
- To facilitate recreation and relaxation in a natural environment.
- Be accessible to all.
- Stimulate employment and sustainable tourism in the region.
- Protect and enhance our the surrounding natural resources.
Our first project will be developed at the end of Hvalfjörður, the “whale fjord”, at under 1 hour driving from Reykjavik. At this stunningly beautiful location of we plan to build a 4-star 32-room hotel and a hot springs facility and 25 free standing hotel cabins (54m2). A unique feature of these cabins will be not only that they are round but that they can turn around! The property size is 12.1 hectares.
Inclusivity – access to and use of our facilities by people with an impairment – is also high on our list and we are committed to making our hotel, cabins and pools accessible to all to a degree that goes well beyond the legal requirements.
Our project will meet or exceed the highest standards in substainable building, safety and environmental operation. For example, filtered river water will be used to flush toilets used for cleaning. Black water (toilets) and grey water (bathrooms, kitchen, etc.) will be collected and treated separately. A storage tank will be installed on the highest part of the property to assure adequate water supply for a hydrant system covering the whole property at the moment is is needed. Our hotsprings will use re-heating and non-chemical water treatment to assure the cleanest water and lowest possible energy consumption combined with real-time water (bacterial) water quality control to assure, far exceeding local standards and practices.
The Municipality of Hvalfjarðarsveit has agreed to change the master zoning plan changed to accommodate our plans. Obviously, taking into account all the legal and environmental standards applicable in Iceland. The consulting company EFLA was contracted to develop the new masterplan and the required local zoning plan for our project. Our proposal for the new masterplan has been submitted to the municipality on November 15 and will be published shortly for review by all stakeholders.
Should you have any questions or want to give feedback, please use our contact form.
Kærar þakkir! – Thank you
