Welcome to Hugarró: Where Nature and Well-Being Unite
At Hugarró, we believe that nature is not just a source of inspiration but the foundation of human well-being. By cherishing and protecting it, we can create a sustainable future that benefits everyone. Therefore, our mission is clear: to offer nature-based tourism that not only honors the planet but also fosters deep, personal connections. Moreover, we ensure that all guests, including those with mobility challenges, can comfortably and fully experience Iceland’s unparalleled magic.
Sustainability is at the heart of all that we do—not as an obligation but as a way of life. To achieve this, we follow our proven 4C framework—Conservation, Community, Culture, and Commerce—which helps us build successful businesses while contributing to a brighter and more sustainable future for all.
Our vision is built on four essential principles:
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- Designing spaces where nature, relaxation, and recreation coexist harmoniously.
- Ensuring accessibility for everyone, without exceptions.
- Supporting local employment and promoting sustainable tourism.
- Protecting and enhancing the natural beauty of our surroundings.
Where Nature Meets Luxury: Our Hvalfjörður Hotel and Retreat
Our first project is located in the breathtaking “whale fjord,” Hvalfjörður, less than an hour’s drive from Reykjavik. Here, we are creating something truly extraordinary: a 4-star, 32-room hotel, natural hot springs, and 25 innovative hotel cabins that rotate with the sun. In addition, the retreat spans 12.1 hectares, offering guests the opportunity to immerse themselves in Iceland’s soul-stirring beauty.
Inclusivity and Accessibility: A Cornerstone of Our Philosophy
At Hugarró, inclusivity is much more than a principle—it’s a commitment. We are determined to ensure that our hotels, cabins, and hot springs are accessible to all. Furthermore, our efforts go far beyond legal requirements because we believe accessibility is just as vital as sustainability and luxury.
Sustainability in Every Detail
Our approach to sustainability surpasses traditional standards, redefining what it means to operate responsibly:
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- We use filtered river water for cleaning and flushing, thereby minimizing waste.
- Black and grey water are separated, treated, and reused wherever possible.
- Our hot springs incorporate reheating systems, chemical-free water treatments, and real-time water quality monitoring. Consequently, this ensures the purest water, the lowest energy consumption, and practices that exceed local standards.
At Hugarró, we invite you to join a movement that seamlessly connects well-being, nature, and community. Ultimately, this is more than just a stay—it’s a transformative experience that resonates with you and the planet alike.