Velkominn – Welcome !

Hugarró is about nature-based tourism and well-being.   We firmly believe that preserving nature to support human wellness is a sustainable business model.

As such we are committed to driving holistic sustainability. We aspire to maintain a healthy and productive planet for posterity. Our goals are to conserve biodiversity and improve the lives of people. We strive to excel in the highest sustainable standards via the tried and tested 4C framework: Conservation, Community, Culture, and Commerce (4Cs).


4C principles
Our goal is to establish and operate several hotels in Iceland that support our goals and carry out our mission.   

Our first project will be developed at the end of Hvalfjörður, the “whale fjord”, at under 1 hour driving from Reykjavik.   At this stunningly beautiful location of  we plan to build a 4-star 31-room hotel and a hot springs facility.  In a 2nd stage we plan to build up to 25 cabins.  The property size is 12.1 hectares and has high geothermal water potential. 

We are currently working together with the Municipality of Hvalfjarðarsveit (see this link, item 6) to have the zoning plan changed. 

Should you have any questions or want to give feedback, please use our contact form

Kærar þakkir!   – Thank you